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Just 6 Ingredients Make Up This Awesome Blogging Recipe, so read on …
In the never-ending turbulent ocean of internet bloggers, how does one (a spec of sand shall we say) float to the top and be clearly seen?
There are numerous articles discussing this very topic, trying to analyze the magic some bloggers seem to have. Effortlessly, they seem to naturally rise to the top while the sea supports and carries them along …
No treading the salty waters for these guys.
But perhaps for you and me we are treading the ocean’s salty waters to just breathe and stay afloat without sinking…
So what the heck’s going on here…
How can a “speck of sand” grow some super, duper fins and rocket through the current?
By changing how you perceive your potential readers and your response to them. You see, blogging for the most part is a personal experience. Yet one that needs to flip to be a purpose for others …
So the first question you might ask yourself could be “Who would want to read this my stuff?”
This made me LAUGH – Jon Morrow, a well known blogger for Copyblogger referred to people in general as the “Walking Dead”. Ha!
When you think about it, couldn’t this be true? People are numb, bombarded with ”virtual” information and overwhelmed. Now it seems turning off the PC or Mac is a source for instant calm only to be interrupted by life’s realities.
So, what would wake the “Walking Dead”? How could YOUR posts wake up a Zombie?
Yeah, writing useful content is nice, but truthfully, it can be boring after a while. What seems to be a lasting element of what people remember is how something or someone made them feel emotionally.
The power of emotion is often overlooked and if you can incorporate it into your blogging you’ve added magic dust and those super,duper fins will start to grow.
Mya Angelou said it best:
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Ask yourself – what get’s you inspired, makes you laugh or cry, and how can you translate that into your blogging?
A Blogger’s Awesome Recipe:
1: What’s the reason you’re blogging? Ok. So you love sand art and want to teach people how to make some cool sand castles, art pictures, and bottles filled with colorful sand. Very cool! But avoid throwing in an article about growing mushrooms on your “Sand Art” blog. It will distract the viewer and totally confuse the hell out of them. Stick to your passion and expand on it by writing about other related topics. Wait!!! Did I just say avoid mixing up content? I now believe you CAN incorporate other passions you may have on one blog if done in an organized way. Having customized sidebars is a way to organize different content.
2: Use video! Oh I see you cringing already… calm down. Creating video today has never been easier. But video can wake the Zombie and that’s what you want. There are some great video creation programs available today!
3: Write with emotion. Use words that evoke emotion while you’re telling them what you want them to know. Write like you’re telling them a story filled with detail Ask yourself “How can I make a difference in their lives when they read this article.
4. Just be you. There is no one on this planet like you. You own it baby, be it and share it. So don’t try to be or write like someone else. Hey if Sponge Bob makes you laugh and that cartoon helps you see the humor in life… use it as inspiration. Just be you. I strongly believe there is someone for everyone. Someone will resonate with you. So be authentic.
5. Never give up. Keep going. Bloggers morph with the times and interests, and you will too. Blogging in 2000 is very different today in 2019. Embrace the changes and learn from them – that’s “fin” power. Those that stop growing with change will sink to the bottom of the ocean. That’s not you.
6. Write a post once a week! How do you know if your blog is rising to the TOP if the ocean? Track it! Get the ALEXA website rank tracking Google Chrome Extension. View it on your Google search bar and see your growth. If your rank number is in the millions, you’re at the bottom of the ocean. Write a blog post once a week and the rank goes up. Why? Because you’re maintaining your blog. Have a good SEO plugin like Rank Math, and NO broken links. All this helps to rank higher. The more you maintain your blog by adding consistent content weekly, the more you’ll rise towards a single digit number. Awesome, right?