Your Course Lesson 2


Planning your content is going to take some thought. Make sure you have a notebook to write your ideas down first.

You’ll most likely make several drafts and edits, as I have because you want your course to be organized, informative, and with learning objectives. You also need to –

  • explain as best you can
  • write and use words in an easy to understand manner
  • provide images to reinforce explanations
  • never assume your students understand everything you write about
  • if you use abbreviations make sure you explain them – for example: SEO (Search Engine Optimization)
  • write for your students, not for you. You know the topic – they don’t. Explain, demonstrate, explain

Tools you may need for this are:

  • Screen capture program like “Jing”
  • Video editor like “Camtasia”
  • Audio program

You want your sign-ups to be able to implement what you’ve taught them and offer support in case they don’t understand something. So always leave an opportunity for questions and replies in the comments area.

How do you want to present your content? What is the best method to present it?

  • Videos? I recommend creating your own videos. There are many ways to create video without YOU being in it. If you use YouTube, save your videos to “Unlisted” so they are not accessible to the public. Then copy the embed code and paste into your specific course page.
  • Images?
  • Quizzes (there are quiz plugins you can use, you’ll need to do a search OR use Google Drive Forms)
  • Audio?

Again, because this is your blog/website, you can add any kind of media you want. If you have a blog on a free blogging platform it may be limited as to what you can place on it.

Explain your content well – give examples, or demonstrate. Support your content with images. People absorb information in different ways: Visually, listening, and feeling.  Visual images are most popular. Yet recordings are also good to use.

Depending on your topic, provide downloads (reports, charts, etc.) that reinforce the topic. Perhaps even a “Workbook” or eBook  for sign-ups to use offline, so it’s handy to review while reading your online course.

Also, I recommend keeping each topic to one page only – no matter how much content is on the page. You want to keep your course organized and easy to navigate – one topic at a time.


Course Title

  • Introduction
  • Topic #1 / Learning Objectives / Content (Any assignment to reinforce topic?)
  • Topic #2 / Learning Objective /  Content (Any assignments to reinforce topic?)
  • Topic #3 … etc.
  • Conclusion (closing)
  • Additional information – downloads, etc, to reinforce information and have a handout to review offline
  • Evaluation – you always want feedback


  • place banners in your post that link to your landing page (for sign-ups)
  • On your custom sidebar for your own course, place an Ad for your course linking to your landing page
  • Place the same promotional Ad on your main blog sidebar and on any other custom sidebars you’ve created (Review where I have placed my Ads for this course)
  • Create a course “Login” image linking to your “Start Here” course page (remember, all your course pages are password protected)
  • Create an image or just use text to paste in a “TEXT WIDGET” to display on your course custom sidebar.
  • You’ll be using “TEXT WIDGETS” to create your course menu where you’ll paste the image/text code into the widget for EACH page of your course.
  • Create a webinar or hangout

NOTE: If you don’t know how to do this, please let me know in a comment below or contact me and I’ll help you asap.

Draw out your outline, create your content, and create your course. Download “Your Course” ebook to review at your desk.

This is a great way to generate income on your blog. Try at first to iffer a course or two for free or do a “beta” testing to draw potential students to your site.

Now get going!

Lesly Federici


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